Digital Out-of-Home Advertising Channel course
Gain the knowledge needed to run digital out-of-home (DOOH) campaigns that reach audiences outside the home and in public environments.
About the DOOH Advertising Channel course
The Digital Out-of-Home Advertising Channel course provides an overview of all the capabilities of the channel, arming marketers with strategies to run DOOH ads that reach audiences in a hyper-targeted way. This free course includes:
On-demand videos
Module tests
Self-paced learning
Recognized certificate
Modules
3
Time to Complete
60 min
Level
Basic
Cost
Free
What you’ll learn
- What digital out-of-home advertising is and its benefits.
- Digital out-of-home ad specs, inventory, and placements.
- Creative best practices for digital out-of-home ads.
- How digital out-of-home ads fit into a multi-channel strategy.
Who is this course for?
- Marketers and advertisers who want to elevate their programmatic skills.
- Anyone who wants to specialize in digital out-of-home advertising.
- Marketers who want to add DOOH to their multi-channel strategy.
- Sales professionals looking to further their knowledge.
Course outline
- DOOH Definitions
- DOOH Formats
- DOOH Benefits
- DOOH Targeting Tactics
- DOOH Creative Best Practices
- DOOH Creative Strategies
- DOOH in the Funnel
- DOOH in a Multi-Channel Strategy
- DOOH Campaign Execution Steps
- DOOH Ad Campaign Example
Meet our course instructor
Julia Bricknell
Education and Development Manager
StackAdapt
More like this course
Free
Programmatic Audio Advertising Channel course
An overview of programmatic audio, plus campaign tips and analysis.
60 min
Free
In-Game Advertising Channel course
All about in-game advertising and how to tap into this emerging channel.
60 min
Free
Basic Programmatic Advertising Course
An introduction to programmatic advertising.
90 min
