Vallo Media Increases CTR for Global Industrial by 60% With DCO

Interior of a large warehouse with industrial shelving and packaged inventory

Turning Cart Abandoners Into Paying Customers

Global Industrial, a leading distributor of industrial and commercial products, wanted to re-engage shoppers who had added items to their carts, but never completed a purchase. To do this, they partnered with Vallo Media, which used StackAdapt’s Dynamic Creative Optimization (DCO) solution and audience targeting capabilities to deliver ads that maximized relevance, while keeping creative production fast, efficient, and automated.

Solutions Used

Driving Conversions With Programmatic Personalization

Global Industrial needed a scalable way to personalize ads and win over customers without adding extra creative production work. Pairing DCO with advanced targeting strategies, Vallo Media helped deliver dynamic display ads personalized to each customer’s behavior and unique interests. Here are the tactics they used with StackAdapt:

Dynamic Creative Optimization

Used StackAdapt’s DCO to automatically generate display ads showcasing the exact products customers added to their carts.

Precise Audience Targeting

Layered in audience and demographic targeting to refine delivery and ensure each ad reached the right customers.

Driving 30% of Revenue With Just 12% of Budget

Using StackAdapt’s DCO capabilities, Vallo Media helped Global Industrial re-engage shoppers at the perfect moment in their purchase journey. The result was faster execution, better messaging, and more shoppers returning to complete their purchases.

CTR Via DCO

+60%

Ad-Attributed Revenue From DCO

30%

Share of Budget Used by DCO

12%

Anthony Chiaravallo

Founder & CEO

Vallo Media

“With DCO, we can now deliver ads that instantly adapt to customer behavior and feature the exact products left behind—scaling personalization, cutting launch times, and maximizing ROI. Since adopting DCO, we’ve achieved a 60% increase in CTR. DCO also generated 30% of the campaign’s ad-attributed revenue, using only 12% of the total budget, proving we’re driving more value from every ad dollar.”