The Brand Renaissance in B2B
April 23, 2026 at 2 PM GMT
30 minutes
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Bridging brand and performance in B2B
B2B marketers are rediscovering that branding doesn’t just drive awareness. A strong brand can act as a critical driver of revenue, too.
To get on your prospect’s shortlist during complex B2B buying cycles, a trusted brand keeps your company top-of-mind. In this session, we’ll show you how brand improves conversion efficiency, lowers acquisition costs, and strengthens paid media outcomes.
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What you’ll get
- Strategies to reduce friction and build trust with buying committees to accelerate complex deal cycles.
- Clear direction for getting your brand on the vendor shortlist and keeping your company top-of-mind.
- Insights on combining brand with precision targeting, cross-channel orchestration, and full-funnel measurement.
- Proven strategies to improve conversion efficiency, lower acquisition costs, and strengthen paid media outcomes.
Our speakers
Chelsea Clifford
B2B Account Executive
StackAdapt
Jedd Levin
Senior Sales Director
StackAdapt
