Resources Martech

Martech

Coverage of the latest technology trends driving the marketing profession forward, from AI to first-party data and beyond.

Featured

Abstract illustration of layered digital platforms symbolizing a connected and unified martech stack.

Blog

Sep 24, 2025

What is a martech stack? A brief guide on how to build one (the right way)

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Cover of StackAdapt and Statista's infographic titled 'MadTech: The Case for Unifying Martech and Adtech for Impact,' featuring marketing professionals reviewing data on a laptop.

Infographic

GLOBAL

Aug 20, 2025

How MadTech Unlocks Stronger Performance

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On the left, dense, tangled digital circuitry or wires; on the right, the same system reorganized into a clean, minimalist node diagram.

Blog

Jul 7, 2025

Unlocking Martech Maturity: A Strategic Framework for Modern Growth

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How to Use Zero-Party Data to Personalize Your Campaigns

Blog

Aug 5, 2021

How to Use Zero-Party Data to Personalize Your Campaigns

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Feb 4, 2026

su kuna — hacrzzz18@gmail.com — Content Download Form

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Feb 4, 2026

reshu r — reshu.rathi@toptal.com — Content Download Form

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DIG IN: Digital Insights, Go-to Information and News for March 2020

Blog

Mar 2, 2020

DIG IN: Digital Insights, Go-to Information and News for March 2020

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Life in Adtech: Helping Clients Make Informed Campaign Decisions

Blog

Jun 24, 2021

Life in Adtech: Helping Clients Make Informed Campaign Decisions

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Blog

Jun 22, 2021

3 Key LiveRamp Integrations that Bring StackAdapt Campaigns to Life

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Learn Programmatic Advertising with the StackAdapt Academy

Blog

May 3, 2021

Learn Programmatic Advertising with the StackAdapt Academy

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Blog

Jun 15, 2021

Say Hello to StackAdapt’s New Logo

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StackAdapt Announces $1M in Series A Funding to Build on Success of Native Advertising Platform

Blog

Jan 29, 2016

StackAdapt Announces $1M in Series A Funding to Build on Success of Native Advertising Platform

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Jun 30, 2025

StackAdapt_Conversion-Marketing-Research-Report

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How to Build a Contextual Advertising Strategy for CPG

Blog

May 28, 2021

How to Build a Contextual Advertising Strategy for CPG

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How TouchBistro is Using Content Marketing to Grow its Business

Blog

May 16, 2018

How TouchBistro is Using Content Marketing to Grow its Business

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Vitaly Pecherskiy on the Top 3 Tech Trends in Advertising

Blog

Apr 25, 2018

Vitaly Pecherskiy on the Top 3 Tech Trends in Advertising

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Vertical Targeting Series: Tips to Influence The Travel Planning Journey

Blog

Jan 16, 2020

Vertical Targeting Series: Tips to Influence The Travel Planning Journey

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How to Optimize for High Landing Page Conversion Rates

Blog

Mar 18, 2021

How to Optimize for High Landing Page Conversion Rates

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How 2020 Trends and Insights Are Reshaping the Financial Services Industry

Blog

Dec 10, 2020

How 2020 Trends and Insights Are Reshaping the Financial Services Industry

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A Recap of A Mid-Market Agency’s Blueprint For Growth

Blog

Jan 6, 2020

A Recap of A Mid-Market Agency’s Blueprint For Growth

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StackAdapt Announced as One of Deloitte’s Technology Fast 50™ Companies

Blog

Nov 18, 2020

StackAdapt Announced as One of Deloitte’s Technology Fast 50™ Companies

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How Agencies Thrive Holiday Special: Tactical Strategies to Maximize This Year’s Big Shopping Season

Blog

Nov 5, 2020

How Agencies Thrive Holiday Special: Tactical Strategies to Maximize This Year’s Big Shopping Season

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DIG IN: Digital Insights, Go-to Information and News for October 2020

Blog

Oct 1, 2020

DIG IN: Digital Insights, Go-to Information and News for October 2020

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